Heidi was chosen as the new executive director of Groundswell Conservancy in September 2024. Her passion for Groundswell’s mission is unwavering. She started with the organization in 2010 as the part-time membership coordinator. She then served as the membership & outreach manager before being promoted in 2015 to her most recent role as director of major and planned gifts. For the last 9 years she led Groundswell’s private fundraising, outreach, and communication programs. She has been instrumental in strengthening Groundswell’s relationships with supporters, volunteers, partners, and landowners. She believes protecting our special places, forever, is worthy of our best efforts!
Prior to joining Groundswell, she led international sales and marketing efforts for Sonic Foundry and Sony Creative Software. She is a University of Wisconsin-Madison alumna with degrees in Economics and Spanish and is fluent in Spanish.
Heidi has called Wisconsin home except for a few years spent in Spain and Chile. She lives with her family in Madison and enjoys taking advantage of the bike/ski trails and other outdoor opportunities that make Dane County a wonderful place to live.