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Our mission

Protect Special Places, Forever

Groundswell Conservancy is a Wisconsin nonprofit and community-based organization. We believe everyone should live in a world filled with green places where communities thrive. Land is essential for people’s physical, emotional, and spiritual wellness. All should enjoy equitable access to the benefits of land and nature. If we don’t protect undeveloped land now, it may be lost forever.

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Field Trip at Four Oaks Farm - Photo Credit: Roberta Herschleb

It all starts here

The environmental issues facing our world have never been greater – our climate is changing, farmland is disappearing, not everyone has good access to land, wildlife habitat is vanishing, and people are losing their connections with the outdoors. Groundswell Conservancy is pushing back. With the help of our supporters, landowners, partners and volunteers, we are taking on big issues with focus and resolve. Acre by acre we are getting results.

Upcoming Events

January

Seed Planting & Bonfire at Westport Prairie

April

Save the Date! Annual Thank You Party

View All Events
Volunteers processing seed with a hammer mill, Photo Credit: Ben Lam

Give a Helping Hand

Join Us and Become a Volunteer

With your help, we restore and care for our local natural landscapes for communities to enjoy and wildlife to thrive. No experience is necessary, and we provide the tools for the job.

Learn More About Volunteering

Our Latest Images from Instagram

💥 Thanks to your support this was a very successful year, with conservation projects that protected hundreds of acres of land! 💥 We’re so grateful to you and to the visionary landowners and our many strong partners who made this possible. We’re excited for what next year will bring! Cheers to conservation right here in our community. 

Check out the link in our bio  to read about these projects in our recent annual report!
 
#conservation #landtrust #groundswellconservancy #danecounty #madisonwi
🎁 Looking for some gift ideas this holiday season? Support conservation where you live by checking out Groundswell’s online store. We have lots of cool colors and styles (& even youth sizes) to help you show — and share —your Groundswell love. Proceeds help protect special places, forever! 

Explore our merch store at the link in our bio, or at:
bonfire.com/store/groundswell-conservancy/

#groundswellconservancy #conservationwhereyoulive #swag #merch #giftideas
🌱Sam and BJ have been busy mixing up prairie seed at Westport Prairie to prepare for our 10-ACRE planting in January. Stay tuned for news on how you can participate!

PS Rumor has it that BJ has a secret background in the circus! 🎪 
#conservation #landtrust #prairierestoration #danecounty #westportprairie #waunakee #tgif
❄️YOU’RE INVITED! ❄️ Join us at our open house at the Groundswell office. Let’s mark another great year for local conservation with refreshments and good company! 

December 9, 2025
4:30 pm - 7:00 pm
Groundswell Conservancy Office
211 S Paterson St, Suite 250

Gathering Waters (Suite 270) and Southern Wisconsin Bird Alliance (Suite 340), will also be open, so please visit them as well.

RSVP appreciated, but not required. RSVP at the Events link in our bio, or at https://groundswellconservancy.org/event/winter-open-house/ Or, call (608) 258-9797 to let us know you’re planning to attend.

📸: Danika Mink
Bird Sculpture by Dr. Evermor
🤩 Thank you for making Groundswell’s #GivingTuesday an incredible success! 

As of this afternoon, we raised $15,000. Ed Krois & Joan Hayden matched your generosity with an additional $10,000, bringing the total to $25,000 to support conservation where you live! 

Our team enjoyed making calls and visiting with many of you who gave!! We wanted to share a little video to extend our gratitude. 🙏 👏

We know there are many important causes to give to this time of year. We’re honored and grateful you’ve chosen Groundswell so together, we can protect more special places, forever.

#conservation #landtrust #groundswellconservancy #prairierestoration #givingtuesday
If you've already donated, THANK YOU for being a part of #GivingTuesday! Let's keep the momentum going—give before midnight and your donation will be MATCHED. Give now at --> https://bit.ly/groundswellconservancy

Long before any of us arrived, the Ho-Chunk Nation and other Indigenous peoples stewarded our natural world with respect and balance. We continue to learn from their example today. 

Caring for the land is like nurturing a seed. We plant, tend, and protect—not just for today, but for generations to come. 

📸: Mario Quintana
 #landtrusts #conservation #danecountywi #givingtuesday
👏It’s #GivingTuesday! Every gift made to Groundswell today will be MATCHED up to $10,000 thanks to Ed Krois & Joan Hayden.

South-central Wisconsin’s landscapes and cultural heritage are part of what makes this region extraordinary. Development pressures are growing, and the choices we make now will determine who can experience and enjoy our natural areas in the future. This is a pivotal moment to protect the land and water our communities depend on.

GIVE TODAY on our website or at the link in our bio and DOUBLE your impact — together we can protect the special places that make our corner of the Midwest so remarkable.

📸: Mario Quintana @marioquintanaphotography 
#landtrust #danecounty #madisonwi #conservation #climateaction #optoutdoors
This year, your #GivingTuesday gift to Groundswell will be ✨DOUBLED ✨(up to $10,000) by a generous match thanks to Ed Krois & Joan Hayden.

Give on Tuesday, Dec 2 to double your impact to protect special places, forever—so we can all enjoy green spaces for years to come, wildlife can thrive, and farmers can keep growing food.
#GivingTuesday #landtrust #danecounty #madisonwi
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