Amy joined Groundswell Conservancy in 2025. As Director of Major & Planned Gifts, she builds and nurtures relationships with Groundswell’s loyal donors, securing vital support for our growing footprint of protected places. For the 15 years prior, she was a nonprofit communications consultant, directing PR and marketing strategies for Madison Public Library Foundation, the Wisconsin Book Festival, and many other clients. A UW-Madison journalism and women’s studies graduate, then a writer and editor at The Capital Times, she weaves personal stories that demonstrate Groundswell’s impact into our fundraising efforts.
Amy grew up on 80 acres of wooded land in rural northeastern Ohio and has always loved the outdoors. Groundswell’s work to create green schoolyards was one of our efforts that drew her in because her elementary school had its own amazing outdoor classroom.
In a volunteer capacity, Amy is President of the Mount Horeb Summer Frolic Inc., an annual festival that raises money for the village’s parks and recreation. In her spare time, you’ll find her hiking with her family and their beagle (her go-to special places are Military Ridge State Trail, Stewart County Park and Blue Mound State Park), sweating it out at Dragonfly Hot Yoga, or listening to audiobooks.